There are several benefits of using social media marketing. The main being, if done correctly SMM offers businesses a creative way to convey a brand’s message at the right time to the right people. Whether it be sales, industry updates or just a general company update. We’ve provided you with our top benefits of social media marketing.
Build & Raise Brand Awareness Through Social Media Networking
Looking to build and raise the awareness of your company/brand? Social media is an incredible tool to do just that. Choosing the right platforms and posting regularly can help you to increase your visibility, whilst connecting with a wider audience. Maybe even an audience you hadn’t thought of connecting with previously. Whilst on that note, as you’re building your brand awareness you’ll no doubt be getting in front of audiences a hell of a lot quicker and easier than say, traditional marketing. Especially as there are 45 million active social media users in the UK alone.
Increasing Web Traffic & Leads
Depending on the content you’re posting, you could see an increase in web traffic, in turn creating leads. Which is what we all want, one way or another right?
In all seriousness, if you’re providing a link to your website or a specific page on your site. You’re likely to see an increase in web traffic as users gain more information about your brand and services. If they like what they see, they’re more than likely going to turn into a lead.
Customer & Marketplace Insights
Social media marketing isn’t just about posting relevant content across platforms. It’s about delving into your analytics and seeing whether your hard work is paying off or not. From here you can discover who your audience is, and generate smart business decisions based on the information found.
Get ahead of your competitors with epic content whilst showing your customers you’re active and know your stuff. Increased activity online will raise your positioning power. You’ll see your brand performing better overall online for sure. Did you know, with an increased use of social media marketing you’re more likely to show on the first page of a search engine results page?
No one has time for scrolling that second results page.
If you’re in need of a little social media help, drop us a line today. We’ll get back to you pretty quick!